If you’re at Perfect Flavor reading our many blogs, then there’s not a whole lot I need to say to dignify this current marketing campaign with a response. We all know that HFCS is bad for us. Much research is currently being done to understand just how bad, in fact. Yikes. Just look at the political necessity for a corn syrup “push” behind these ads, and you’ll know that government subsidies alone are enough to want to CONVINCE the American consumer that corn syrup is good for us and just has a bad rap. I mean, after all, if we all stopped, heaven forbid, buying products with corn syrup in them, half of the grocery store would go away and what would we be left with? Fresh produce and meat that comes from farmers and farms who have chosen to not just specialize in corn production with the help and backing of the US government.

Maybe I’m coming to the party a little late, but I don’t watch TV much and just came across a slew of commercials, ads 1, 2 & 3, that make intelligent, educated foodies look like idiots and corn syrup lovin’ consumers look like the smartest people on the block. See the first ad about two moms at a party sharing a RED DYE #33 beverage together here, a couple in a park here, and two brothers who keep the brotherly competition alive here. What will they do next? Tell us that obesity, acid reflux, diabetes, and, dare I say it, cancer, are just a product of our imaginations?

Now, take a look at this parody. I think this guy says it way better than me!

As you can see, the topic of being mislead by big food producers for the sake of THEIR bottom line really gets me fired up. What can I say? I am a food crusader=)

To learn more about what this ad campaign is all about, visit SweetSurprise! To learn the truth about HFCS, read Michael Pollan’s “The Omnivore’s Dilemma” or watch the documentary “King Corn” by filmmaker Curt Ellis.